and now.gg allows playing game online in your browser. Video editors will have to fight harder than ever before in 2023, and that means paying attention to trends, investing in ASA, and in organic visibility.CapCut - Video Editor is a video players & editors game developed by Bytedance Pte. I'll leave you with this - CapCut's organic rank for the keyword "video editor" rose from #9 (which no one really sees) up to #3, a not-so-easy feat considering the keyword's popularity. I expect that to be a lot harder now and that CapCut is pushing. That's a little lower than China's revenue, which we estimate to be around $2M per month, but that's because it just started charging a few months ago.Īnd that's going to mean bad news for the entire video editing app space, which enjoyed healthy revenue for quite a few years. In numbers, CapCut has seen roughly $400K of net revenue outside of China in November and also in December, according to our estimates. That changed recently and we now see revenue starting to align with downloads. What's also interesting, and likely even more important than downloads, is revenue!ĬapCut has been monetizing its app in China for a long time now but wasn't in the US.
And yes, like its parent TikTok, CapCut is also banned in India, making its rise even more impressive. The majority of downloads came from Google Play, which is pretty standard when considering its global reach. The highest number of daily downloads the app has seen.Īccording to our estimates, CapCut earned its highest day of downloads just before the Christmas break, and it wasn't only the highest day of downloads but also the first (and only) time CapCut had more than 2,000,000 downloads in a single day. CapCut Crosses 2M Daily Downloads – Most Ever!ĬapCut is on fire the last few weeks! I talked about it a few weeks ago when its downloads doubled, but this week it crossed another milestone so I have to being it up again.Īccording to our estimates, CapCut's global downloads, including downloads in China which come under a different app, crossed 2 million earlier this week.
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